I am a relatively new attendee to ISE (last year was my baptism of fire when I joined Revolabs in the previous November) but the show’s reputation precedes it. This is the place that vendors launch new products; you can network; you can learn; you can find alternative technologies; see what is coming and also see pretty much anything and everything connected with Professional AV. To be blunt…this is the show to be at. On the flip side, having to fly to Amsterdam and be away from home for 4 or 5 days is a bit of a drag, but that is probably the only negative. I was overwhelmed with the sheer size of this event when I first arrived. Here in the UK we are well known for BETT (British Educational Training and Technology Show) the world’s leading showcase for Technology within Education and every year sees thousands of visitors from home and abroad. I thought BETT was big, but in fact I think BETT could fit into ISE at least 2 or 3 times. The RAI in Amsterdam isn’t just a conference room, it is a complex of halls, spaces and rooms and standing at 47 metres tall, no wonder it commands the accolade of Europe’s largest conference centre.